We are told that in life, "a man fights for what he wants, never gives up, and eventually achieves his wildest dreams". Because of this, we end up giving a f*ck about a lot of things that we want to achieve. What we don't realize is that we have limited f*cks to give in life. We have to choose the important things we need to give a f*ck about, and stop giving a f*ck about the rest.

All the conventional life advice we hear all the time, all the "positive and happy self-help stuff" focuses on what you lack ("what you perceive your personal shortcomings and failures to already be") and why you should give a f*ck about getting it. An ad for the gym showing a model with 6 pack abs is designed to make you start giving a f*ck about your own physique and join the gym to get 6 pack abs as well. We are constantly bombarded with such messages to give a f*ck - about a new TV, about a better vacation, about your physical appearance. We think that by giving a f*ck, we are focusing on achieving something positive (getting 6 pack abs sounds like a pretty positive thing).

Wanting to achieve something positive is a negative experience, but acknowledging something negative is a positive experience. If you "want to get 6 pack abs", you're focusing on not having them - that's a negative experience. Accepting your body for what it is and acknowledging that you will probably never look like the model in the ad for the gym is a positive experience. That doesn't mean you shouldn't do things like going to the gym! You still need to hit the gym, but without giving a f*ck about your abs or how you look. When you don't give a f*ck about something, you seem to start getting better at it.